Before you read any further, let me make something very clear to you. If you are planning on making money with your writing business then you MUST use social media. Don’t be scared of it. Do you realize how lucky we are that marketing has shifted in such a way that we can use social media to build our businesses, at very little cost to us? Every minute that you spend learning how to harness the power of social media is time well spent.
These 5 things may seem simple, but I promise you that if you do them, day in and day out, you will get results. Real results.
1. Schedule one hour everyday to build your social media presence.
One hour a day can make all difference. Of course, this one hour a day is only possible after you have properly set up your accounts and come up with an organized system. Use RSS feeds to add content, write a blog that automatically posts to your accounts, and answer every single response. You may use more than an hour, but by scheduling and sticking to the one hour a day plan, you give yourself the opportunity to sit down and get stuff done. Join tomorrow’s The Writing Biz LIVE on Google+ or on YouTube to learn how to organize and simplify your social media marketing. Or on Friday’s listen to The Writing Biz podcast on iTunes or Stitcher Radio, you can even download it for later.
2. Make a plan.
Know your goals. Understand what subjects that you want to talk about. Figure out who your influencers are. Follow them. What do you want to write about? What is important to you? Who do you want to be online? What is your endgame? Once you have answered those questions than build your social media plan. Make a plan for each platform that you will be using. Build the lists of people you follow based on your goals. Create your content with your endgame in mind. Are you trying to sell your book? Then EVERYTHING that you do online that concerns your business needs to face towards that goal. Danielle Miller of Miller Media Services wrote a great article on How to Create Your Custom Social Marketing Plan.
3. Reply to every comment, new follower or mention.
If you don’t get anything else out of this blog post, get this. You OWE it to your readers, your influencers and your followers to respond to every comment. Follow alert and mention. They are just as busy as you are and they took the time to engage with you, be part of the conversation or go home. This is the most critical element of how you use social media effectively. Not kidding.
4. Take Time to Learn.
Twitter is different from Facebook, which is different from Instagram, which is different from Google+ and on and on. Once you have picked the social media channels that you believe will most effectively market your business, then use them the best ways that you can. Each one has different rules of etiquette, different formats for posts, graphics and profiles and each holds different avenues that can help build your business. Take time to learn them. If you would like, visit my Goodinklings Pinterest account, there are boards there for most of the different social media platforms that are full of information that can help you.
5. Be a friend. Engage.
Take the time to learn about your connections. Where do they live? What do they do? What do they care about? Think about how you can help them. Do you have a follower that is launching a new book, product or service? Help them get the word out. Did someone post a problem that they need help with? If you can help, DO IT! Build relationships. Once you have built your online community that you CARE about and you start to see that you are meeting your goals, trust me you will look forward to sitting down for that one hour a day to make your business better and your life better. I don’t have a link to help you do this, just be you.
Are you having other problems when you try to market your writing business through social media? I would like to hear your questions and maybe I have an answer or I can point you towards a tool or resource that can help you. Maybe you have some advice that can help a writer build their online platform, I would like to hear about that, too!