One of the most important things you can do to help your writing business succeed is to build a great website.
**This is an older episode. Some information may have changed
If you already have a website, take a good hard look at it. Your website should be readable, clear, easy to navigate and help you build an email list. If it is not all of these things you need to make some changes NOW! Rivka Kawano helps writers build and market their businesses and she does this by creating websites, social media profiles and book trailers that work among other things.
Here is what you will find in this episode:
5 Things Your Website Should Do
1. Make Your Visitor Feel That You Know Your Stuff
2. Guide Your Visitor to Your Content in a Clear and Meaningful Way
3. Capture Emails
4. Showcase and encourage your visitor to bu your book. Product or service.
5. Back Up Your Website
5 Things Your Website Shouldn’t Do
1. Confuse Your Visitor
2. Be Used As A Parking Place for Your Business
3. Forget to Capture Emails
4. Make Your Visitor Struggle to Read Your Content
5. Forget to Backup Your Site
Rivka Kawano is the owner of Author Sensei. Coaching and marketing authors are just a couple of services that her business offers. She is also a terrific blogger!
This Week’s Resources:
Awesome Writer Websites
Building a Website
SEO Dos and Don’ts with Font Sizes and Colors by James Parsons
8 Do’s and Don’ts of Effective Web Design by Babar Suleman
Pros and Cons: should I build my own website? By Jefferson Hawkins of Skyhawk Studios
Content Marketing is Not About Creating Viral Content. Not Kidding. For Real. by Laura Williams- Goodinklings
Using the Google Highlighter (Video)
Google Analytics Tutorial for Beginners 2014