Write a Vision Statement that means something.
One of the ways that Merriam-Webster defines the word vision is “the act or power of seeing”. I love that. Creating a vision for your freelance writing business is to have the power to see your future. I know, I know just because you can “see” it doesn’t mean that it will come true. But if you never look ahead and plan ahead you will become stagnant and not reach the goals that you set for yourself and your business.
Is writing a vision statement really important?
Yes. Yes. Yes. It’s as important as deciding your business name. I’m not kidding, it is. Here’s why.
- It sets the tone for your business and purpose.
- It gives you a starting point that will help you establish your goals.
- It is a powerful statement that keeps you focused and motivated.
“Understanding the vision that you have for your freelance writing business will help you in many different aspects of your business. It will help you create branding that’s cohesive and in line with your business goals. It will help you understand how to relate to your clients and how to express what’s your company offers.”- from The Fearless Freelance Writer’s Business Plan
Taking the time to think about your vision or your business takes more than a couple of minutes. Sit down with a pad of paper and consider what will make you different from them. Think about who you are and what who you want to be. Now think about how you will communicate those two things to the world. This can be a very enlightening experience and can set the foundation for your freelance writing business.
What should a vision statement look like?
Your vision statement should only be one or two sentences. You may be wondering how a couple of sentences can be truly powerful. The reason that you should keep your vision statement to a couple of sentences is that it makes you focus on what is the most important to you.
Here are some examples:
Here is my vision statement:
“To provide ideas and inspirations that help writers reimagine their lives.”
Amazon has a great vision statement:
“Our [Amazon’s] vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.”
These two statements have something in common. They communicate the dream behind the business, but in an actionable way. We want to be_______________ by being ___________________.
Keep in mind that your vision statement will also drive your marketing and your brand.
Your branding is incredibly important to the success of your business. Some people mistakenly think that branding is all about font choice, your logo and color scheme, it’s not. It’s much more. Branding is not that shallow, it is also the basis for building a relationship with a customer.
Consider what happens when you go to a local networking event. The first thing that anyone will notice is how you dress and how you carry yourself. If you dress professionally and look confident, they will make the assumption that you are professional. If you speak intelligently and add to the conversation you will build your influence in the group. If you fail at either of those two things you will hurt your “brand”.
Your vision will drive your brand. Knowing clearly what that vision is and its purpose will give you what you need to build a brand around it.
Creating a business plan that can help you understand not only how you will meet your goals, but also what the goals are and why they are important to you will give you a solid road map to follow as your business grows.
Laura Williams is the author of The Fearless Freelance Writer’s Business Plan. She is a freelance writer, marketer and social media expert living in Florida. Visit thewritingbiz.com and download the The Fearless Freelance Writer’s Business Plan Template and start your freelancing journey.